Appeal of New Vehicles Improves for Fifth Consecutive Year

Porsche Ranks Highest Overall in Study; Ram is Highest-Ranked Mass Market Brand; Ford Receives Most Segment-Level Awards
COSTA MESA, Calif., July 24, 2019 -- Improvements in infotainment systems and increased availability of advanced driver assistance systems are making customers increasingly satisfied with their new vehicles, according to the J.D. Power 2019 Automotive Performance, Execution and Layout (APEAL) Study,SM released today.
The industry average satisfaction index score increases to 823 (on a 1,000-point scale) from 820 in 2018, with 22 of the 32 brands included in the study improving from last year.
"Every automaker is producing vehicles that consumers like, but some of them are doing it at a higher level than others," said Dave Sargent, Vice President of Global Automotive at J.D. Power. "Satisfaction with new technology is improving, but infotainment remains an area where automakers can get better. Owners have higher satisfaction if their vehicle is equipped with safety features such as blind spot monitor, collision avoidance and lane departure warning. This should serve as a positive sign for manufacturers, as these features are some of the early building blocks for fully automated vehicles."
Following are key findings of the 2019 study:
Scores in all 10 categories improve in 2019: The study examines 10 vehicle categories, all of which have improved in appeal from 2018. Categories showing the most improvement are infotainment (+10 points) and visibility and safety (+6).
Gap between luxury and mass market brands narrows: The average APEAL score for luxury brands is 853 points, compared with 818 for mass market brands. This gap of 35 points is the narrowest in the study's history and is down from 50 points just three years ago.
Satisfaction gap between cars and SUVs shrinking: The slowdown in industry improvement for 2019 vs. 2018 is primarily caused by a lack of overall improvement in cars, whereas SUVs improve by 7 points. Cars continue to outperform SUVs for fuel economy and engine/transmission, largely because cars are lighter than SUVs. However,
SUVs gain the advantage in most other areas, including driving dynamics; storage and space; visibility and safety; and seats. "Fuel economy will always be an important consideration for shoppers, but they are increasingly wowed by the capability of modern SUVs," Sargent said.
Highest-Ranked Brands
In general, larger and more expensive vehicles achieve higher APEAL scores than smaller and less expensive vehicles. A brand's ranking, therefore, is a function of the types of vehicles the manufacturer produces and how well it executes on those vehicles.









