Name My Car? Younger and Female Car Owners Most Likely to Name Their Vehicles
DAYTONA BEACH, Fla., Jan. 13, 2014 -- Women and younger car owners are the most likely to give a nickname and associate a gender to their vehicles, according to a new report from DMEautomotive. The survey on car-naming behavior investigates the depth of the emotional connection between consumers and their cars as represented by the degree to which they personify and ascribe a gender to their vehicles. The survey was fielded among approximately 2,000 consumers in 2013, and also revealed that one in five car owners nickname their vehicles.