New Vehicle Retail Sales Continue to Decline, But Demand for Expensive Vehicles Rises

Costa Mesa, CA, April 26, 2019 --
The Retail Sales Forecast
New vehicle retail sales in April are expected to fall from a year ago, according to a forecast developed jointly by J.D. Power and LMC Automotive. Retail sales are projected to reach 1,041,600 units, a 5.3% decrease compared with April 2018 on a selling day adjusted basis. (Note: April 2019 has one more selling day than April 2018). The seasonally adjusted annualized rate (SAAR) for retail sales is expected to be 13.3 million units, down 500,000 from a year ago.
The Total Sales Forecast
Total sales in April are projected to reach 1,366,600 units, a 3.5% decrease compared with April 2018 (all results are selling day adjusted). The seasonally adjusted annualized rate (SAAR) for total sales is expected to be 16.9 million units, down 0.4 million from a year ago.
The Takeaway
Thomas King, Senior Vice President of the Data and Analytics Division at J.D. Power:
"From an overall volume perspective, the industry continues to show signs of softness with April representing the 10th straight month of year-over-year retail sales declines. Yet, we continue to see strength in other key industry health metrics, with a large increase in average transaction prices and lower manufacturer incentives."









