Half Of American Car Buyers Are More Likely to Research What To Watch On TV Than Their Payment Options

LendingClub survey finds blissful ignorance towards auto financing costs Americans billions in potential savings
SAN FRANCISCO, Nov. 18, 2019 -- LendingClub (NYSE: LC), America's largest online marketplace connecting borrowers and investors, today released findings from its survey on consumer awareness of auto loan financing. The study, conducted online by The Harris Poll on behalf of LendingClub, found that auto financing is among the lowest of priorities for buyers.
The key takeaway: Many car buyers are not researching how to finance their vehicle and this misguided strategy is costing them far more in the long run – approximately $37B in potential savings, to be exact.1
The LendingClub study also illustrates the knowledge gap among buyers when it comes to basic auto finance:
• One-third (33%) of recent auto loan borrowers don't know their APR
• A sizable portion of intenders (40%) aren't sure what APR to expect
• Almost half of all buyers (48%) say they're more likely to research what to watch next on TV/streaming than inquire about payment options for a new vehicle
• Almost half of all borrowers (43%) also said they know more about shopping with smart home devices than they do about refinancing auto loans
• Many buyers (44%) incorrectly believe that in order to refinance, you have to wait at least one year after you take out the initial car loan
"When you consider the fact that auto loan debt is the third-largest type of household debt (behind mortgages and student loans), it's alarming how little attention is given to auto loans when people purchase vehicles," said Todd Denbo, Senior VP & General Manager, Auto at LendingClub. "Nearly half of car buyers rely on financing. It's clear that we need to provide more accessible education and resources on auto refinancing to make it a less daunting part of the car-buying process."
Good Intentions Are Not Always Good
The study found that intenders (those somewhat likely to purchase, finance, or lease a vehicle in the next 12 months) have the right intentions at the outset, with a majority (81%) saying they will do some kind of research into financing; however, in reality, a much smaller number of recent buyers (59%) actually did any kind of research about financing. Many also have an apathetic view on the actual monetary impact loans will have, leading them to believe the time spent researching their options isn't justified. In fact, only 35% of buyers (those that have either purchased, financed, or leased a vehicle in the past 12 months), spend time looking for the best financing options versus the best price on their vehicle."








