Good Guys Announces Strategic Marketing and Services Partnership with UVU Auto Expo

THIS EVENT HAS BEEN CANCELLED DUE TO THE CORONAVIRUS.
Goodguys Rod & Custom Association (Goodguys), Northern California based producers of America’s Favorite Car Show, is thrilled to announce a strategic marketing & services partnership with the Utah Valley University (UVU) Transportation Technology Program and the UVU Auto Expo in conjunction with the inaugural Goodguys 1st RaceDeck Salt Lake Nationals, May 15-17 at Utah State Fairpark in Salt Lake City.
The partnership, the first of its kind for Goodguys Rod & Custom Association, will merge Goodguys’ established reputation and national footprint in the classic aftermarket automotive and entertainment industry with UVU’s longstanding local expertise and history in the market in a unified effort to produce an event that the citizens of Salt Lake City and its surrounding communities will embrace and enjoy for many years to come.
This first-time Goodguys event will host a projected 1,500 hot rods, customs, classics, muscle cars and trucks from all over the country. Additionally, participants and spectators can expect to experience the cone-dodging Goodguys AutoCross timed racing competition, earth-shaking Nitro Thunderfest exhibition, a tire-smoking Burnout Competition, vendor and manufacturer exhibits, live music, a free Kids Zone and more.
A key feature of the event will include a used auto parts Swap Meet and Cars 4 Sale Corral presented by UVU Auto Expo. In addition to providing Swap Meet and Cars 4 Sale Corral marketing and at-event operations services, UVU Auto Expo will provide host club volunteer services and will assist Goodguys in securing temporary staffing for key areas of the event including event operations, ticketing & registration and retail merchandising throughout the weekend of the event.
“We’re looking forward to partnering with our new friends at UVU to produce an annual automotive happening that the citizens of Utah look forward to and consider their own for many years to come. The support and passion we have received so far from Utah Valley University has been unprecedented and will certainly be instrumental to our success as we open and introduce Goodguys to the Salt Lake City hot rodding community”, said Andrew Ebel, C.O.O. of Goodguys.










