Consumers Want and Will Pay for Active Safety. It Just Might Save Their Lives

The following is an opinion editorial provided by Glen De Vos, Aptiv's chief technology officer and president, Mobility and Services Group.
DUBLIN, June 22, 2018 - In 1999, Aptiv (then Delphi) put the first radar on a car. Ever. It was a 1999 Jaguar, and we joked that if you bought the radar, you got the car for free. With that first system, we took a technology from aerospace and put it on a car. It was a revolutionary break-through, and is one that has since saved countless lives. But, as the joke implies, it was very expensive at the time.
That's how it goes with most technology when it's first introduced – expensive and only available on premium or select vehicles. But over time as the technology proliferates, production volumes increase, and continuous improvement in the technology makes its impact, prices invariably come down. Just think of flat-screen TVs. When they were first introduced, they were astronomically expensive. Now, flat-screens are norm and affordable for all market segments. We call this phenomenon the democratization of technology – a progression in which the tech becomes available and affordable to all. The phenomenon is no different with automotive technology.
When the radar was introduced to the automotive space, it was a radical leap forward from the anti-lock braking and traction control systems that represented the early steps in 'active safety' technology. It also represented a completely different approach from 'passive safety' systems – e.g. seatbelts and airbags, where the technology worked to keep passengers protected during a crash. Now, we have technology that proactively helps prevent crashes.








