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New marketing campaign highlights Mirai's power to change the future

PLANO, Texas, Nov. 7, 2018 - Press Power. Start something bigger.

The 2019 Toyota Mirai's new marketing campaign, "Real Power", illustrates the power of hydrogen fuel cell technology to change the world. The vehicle's POWER button takes center stage, supported by joyful, optimistic imagery, to convey the idea that Mirai doesn't just make life better for the driver, it has the potential to make life better for everyone. Mirai customers want to bring smart and purposeful innovation to the mainstream.

"Mirai means 'future' in Japanese and that's where this technology will take us," said Ed Laukes, group vice president, marketing, Toyota Motor North America. "The new marketing campaign shows how Mirai gives drivers the power to move the world forward with the touch of a button."

The geo-targeted campaign features :15 and :30-second digital broadcast spots directed by Academy Award Winner Angus Wall. Said Wall, "The potential of what Mirai and fuel cell technology can bring to the world really set the tone for how we thought about the campaign. We want viewers to take away a sense of optimism and possibility from the spots."

LOS ANGELES Nov. 6, 2018 -- On the heels of Volkswagen of America's (Volkswagen) announcement that it will cease production of the iconic Beetle in 2019, organizers of the Los Angeles Auto Show's (LA Auto Show®) AutoMobility LA™ today revealed that the popular brand will host its annual Motoring Invitational. This year's event, entitled "Beetles & Breakfast," will take place from 7:00 am - 8:00 am on Wednesday, Nov. 28, inside the Technology Pavilion located in front of the Los Angeles Convention Center.

Beetles & Breakfast welcomes media and industry professionals from around the world attending AutoMobility LA. The commemorative showcase, which will kick-off a packed day of vehicle unveilings, will have nearly 30 Beetles on display, including the 2019 Beetle Final Edition models. Registered attendees will also be able to enjoy complimentary food and entertainment. Volkswagen will display a number of heritage Beetles dating as far back as 1946, as well as the Americas Rallycross-winning Beetle racecar. Los Angeles-based Beetle owners have also been invited to join the festivities.

Additional vintage vehicles slated to participate in Beetles & Breakfast include, but are not limited to:

ORLANDO, Fla. (Oct. 25, 2018) – According to new research from AAA, vehicles equipped with advanced driver assistance systems (ADAS) such as automatic emergency braking, blind spot monitoring, lane departure warning and others, can cost twice as much to repair following a collision due to expensive sensors and their calibration requirements. Even minor incidents that cause damage to this technology found behind windshields, bumpers and door mirrors can add up to $3,000 in extra repair costs. With one-in-three Americans unable to afford an unexpected repair bill of just $500, AAA strongly urges consumers to perform an insurance policy review and consider the potential repair costs of these advanced systems.

“Advanced safety systems are much more common today, with many coming as standard equipment, even on base models,” said John Nielsen, AAA’s managing director of Automotive Engineering and Repair. “It’s critical that drivers understand what technology their vehicle has, how it performs and how much it could cost to repair should something happen.”

Previous AAA testing has shown that ADAS offers many safety benefits, however, minor vehicle damage that affects these systems may be inevitable. For the vehicles in AAA’s study, the repair bill for a minor front or rear collision on a car with ADAS can run as high as $5,300, almost two and half times the repair cost for a vehicle without these systems.

Windshield damage is especially common, with more than 14.5 million replacements annually. Many safety systems rely on cameras positioned behind the windshield that require recalibration when the glass is replaced. In addition, some automakers require the use of factory glass that meets strict standards for optical clarity. Replacing a windshield on a vehicle equipped with a camera behind the glass typically costs approximately $1,500, which can be as much as three times the amount to replace the windshield on a car without the technology.

AUBURN HILLS, Mich., Oct. 26, 2018 -

New Red, Blue and Silver dual-center stripes on Charger SRT Hellcat offer custom look from the factory

Dual carbon stripes are available for order on Charger R/T Scat Pack and R/T for the first time

Charger SRT Hellcat and R/T Scat Pack feature standard performance upgrades for the 2019 model year, including Launch Assist and Line Lock; a new performance grille with dual air inlets; new Launch Control switch on R/T Scat Pack; and Torque Reserve, After-Run Chiller on SRT Hellcat

Dodge Charger continues its run as the sales leader in the large car segment for five years running

The Dodge Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world, looks even more menacing for 2019 as Dodge//SRT adds three new stripe options, giving performance enthusiasts even more custom options straight from the factory.

The Goodguys 21st Southwest Nationals Car Show is a giant outdoor “cool cars, cool people and good times” event featuring over 3,000 hot rods, custom cars, classics, muscle cars and trucks through 1987 vintage.

In addition to the acres of gleaming vintage vehicles the event showcases:

• Vendor Exhibits and vendor midway
• Giant Swap meet and cars for sale corral
• The Top 12 cars of the Year presented by Meguiar’s and Snap-On
• Saturday Specialty Parking areas featuring the Tri Five Chevy corral, Camaro Corral, Homebuilt heaven and more
• Goodguys AutoCross racing competition
• The Duel in the Desert AutoCross Finals Shootout on Saturday
• Model & Pedal car show
• Live musical entertainment
• Fuelcurve.com Nitro Thunderfest Dragster Exhibition on Friday and Saturday
• Kids’ zone—featuring the PPG coloring contest, arts & crafts and fun for little ones!
• Spectre Performance All American Sunday – open to all years American made and powered vehicles on Sunday
• Awards ceremony at 2:22 pm on Sunday

WHEN:
Friday, Saturday and Sunday, November 16-18, 2018

WHERE:
WestWorld of Scottsdale, 16601 N. Pima Rd, Scottsdale, AZ 85260

HOURS:
Friday 8:00am to 5:00pm, Saturday 8:00 am to 5:00 pm, and Sunday 8:00am to 3:00pm

TICKETS:
Available at the event or online at www.good-guys.com.
General Admission: $20, Kids (7-12): $6.00, 6 and under free
(Advance discount tickets available at www.good-guys.com for $17 until midnight 11/15.
There is a $5 Spectator parking fee charged by WestWorld.
Complimentary guest shuttles provided from the parking lots to the spectator gate.

CONTACT PHONE:
Goodguys (925) 838-9876

WEB INFO:
https://www.good-guys.com/swn-2018

SOCIAL MEDIA:
Facebook
Instagram
Twitter

CONTACT:
Betsy Bennett, Goodguys
503-246-0237—office
503-2701-3219--cell
This email address is being protected from spambots. You need JavaScript enabled to view it.

Teens: Parents can be the biggest influencers on your choices behind the wheel – but it’s ultimately up to you to make the right decisions.

There are a number of risks to consider before you make the decision to drive:

Seat belts are designed to keep you safe, whether you’re sitting in the front or back seat, by preventing you from being ejected from your vehicle. But in 2016, 569 passengers were killed in passenger vehicles driven by teen drivers, & more than half (54%) of those passengers who died were NOT buckled up at the time of the fatal crash. Even more troubling, in 85% of cases when the teen driver was unbuckled, the passengers were also unbuckled.

DEERFIELD BEACH, Fla., Oct. 24, 2018-- Consumers are about to get a fresh look at Michelin® Wiper Blades thanks to a new national advertising campaign in support of the industry-leading product line. Anchored by 15- and 30-second television spots, the campaign includes radio and digital support, and will run through April 2019.

Known throughout the world as a sustainable mobility company, Michelin has built a reputation for high-quality, innovative products. The new ad campaign builds upon and honors that tradition.

The campaign aims to raise overall awareness for Michelin Wiper Blades as a premium choice for drivers who value safety and performance. The creative draws upon consumer familiarity with the iconic Michelin Man "hug" to inspire a sense of safety and security. The ads introduce the tagline, "Michelin Wiper Blades hug your windshield like our tires hug the road."

The Michelin wiper hug is the result of exclusive innovations, including Smart-Flex™ technology. Featured in Michelin Hybrid Wiper Blades, Smart-Flex technology combines the windshield-hugging features of a conventional spring-loaded blade with the anti-snow build-up feature of a beam blade for ultra-quiet and superior streak-free wiping in any weather. The result is long-lasting, all-season performance for optimum visibility.

The national gas price average is $2.85. That is six-cents cheaper than this month’s highest price of $2.91, which was the most expensive average during the month of October since 2014. Today’s price is also four cents cheaper than last week, the same price as last month and 39- cent more than this time last year.

Reduced refinery runs, due to peak maintenance season, have contributed to stable gasoline inventories amid lower demand, which is a contributing factor driving gas prices down.

“Motorists across the country are seeing gas prices more than a dime cheaper than last week, with 41 states having less expensive state averages on the week,” said Jeanette Casselano, AAA spokesperson. “Prices are falling despite market concerns about global supply and geopolitical tensions, but that could change later this month ahead of the U.S. announcement of imposed sanctions on Iran.”

Quick Stats

The nation’s top 10 least expensive markets are: Delaware ($2.56), Ohio ($2.57), South Carolina ($2.58), Mississippi ($2.58), Missouri ($2.59), Alabama ($2.60), Louisiana ($2.60), Texas ($2.61), Arkansas ($2.61) and Oklahoma ($2.61).
The nation’s top 10 largest weekly decreases are: Ohio (-12 cents), Delaware (-10 cents), Michigan (-10 cents), Indiana (-10 cents), Kentucky (-8 cents), Iowa (-7 cents), Maryland (-7 cents), Illinois (-7 cents), Oklahoma (-7 cents) and Missouri (-6 cents).

West Coast

Motorists in the West Coast region are paying the highest prices for retail gasoline in the country, with six of the region’s states landing on the nation’s top 10 most expensive list. Hawaii ($3.90) is the nation’s most expensive market, followed by California ($3.82), Washington ($3.54), Alaska ($3.39), Oregon ($3.38), Nevada ($3.29), and Arizona ($2.92). On the week, most prices are flat. However, Hawaii and Alaska have seen the largest increases, gaining two cents each.

The Energy Information Administration’s (EIA) weekly petroleum status report showed West Coast gasoline stocks decreased slightly to 27.6 million bbl during the week that ended on October 12. Stocks are approximately 1.5 million bbl lower than where they were at this time last year, which could cause prices to spike if there is a supply challenge in the region this week.

During the month of October, H&I Automotive will be participating in the Brakes For Breasts breast cancer awareness and fundraising program. Their collections will be donated to The Cleveland Clinic Breast Cancer Vaccine Research Fund. 

B4B started in 2011 with a few shops in Ohio and has continued to grow ever since and now there are more than 100 shops nationwide that participate. So far, the program has collected over $600,000 for the clinic’s research!

Breast cancer effects roughly 1 in 8 women and 1 in 1000 men in the US. About 12% of those effected each year do not survive. The clinic is not only working on a cure, but also prevention and early detection of breast cancer.

How the program works:

• Brake pads are donated by part supply vendors. Theirs are Factory Motor Parts.
• The customer only pays for labor, associated parts, taxes and fees.
• The participating shop donates 10% of the brake replacement revenue to the B4B program.

The goal for H&I Automotive is $1000 and they know, with the support of their customers and community, they should have no problem attaining it!

So if you or anyone you know are ready to have their brakes replaced, make an appointment with them today and we all win!

WASHINGTON, D.C. (October 18, 2018) – Teen drivers put everyone on the roadway at risk of a deadly crash, especially if they are bringing teen passengers along for the ride. New research from the AAA Foundation for Traffic Safety found that when a teen driver has only teen passengers in their vehicle, the fatality rate for all people involved in a crash increased 51 percent. In contrast, when older passengers (35 or older) ride with a teen driver, overall fatality rates in crashes decreased eight percent. Considering the increased risk created by a combination of teen drivers and teen passengers, AAA emphasizes the need for teen drivers to gain adequate supervised training, especially in different driving scenarios, before taking what could be a fatal drive.

In 2016, teen drivers were involved in more than 1 million police-reported crashes resulting in more than 3,200 deaths. Researchers pinpointed that when teens were carrying teen passengers, fatality rates jumped:

56 percent for occupants of other vehicles
45 percent for the teen driver
17 percent for pedestrians and cyclists