Latest News From Bumper Radio

PLANO, Texas, Nov. 20, 2018 -- The original Toyota RAV4 arrived in the United States 22 years ago, casting the mold for a whole new industry segment, which evolved into the compact crossover SUV.

With the all-new, fifth-generation 2019 Toyota RAV4, the vehicle premieres, yet again, at the forefront – both for the Toyota brand and for the segment. Dealership arrivals can't come soon enough, with 2019 RAV4 gas models set to arrive in December, and RAV4 Hybrid models following in late March 2019.

The first RAV4 was a true game-changer, but no one knew at the time just how big of a market shift it would create. RAV4 is the currently the best-selling vehicle in its class, doubling volume over the last five years to sales of nearly 408,000 in the U.S. in 2017. That makes RAV4 Toyota's best-selling vehicle in the U.S., and the best-selling non-pickup truck in the country.

New RAV4 powertrains increase performance while reducing fuel consumption. Second-generation Toyota Safety Sense (TSS 2.0) comes standard.

Beneath the 2019 RAV4's bolder sheet metal, the Toyota New Global Architecture (TNGA-K) platform provides the robust foundation for capability, comfort and safety. The longer wheelbase and wider front and rear tracks provide a stable, confident driving platform. Shorter front and rear overhangs aid the RAV4's trail driving capability.

The Zebra investigates potential massive threat to consumer privacy: how big data is revolutionizing the insurance industry and what that might cost consumers in real dollars

AUSTIN, Texas, Nov. 13, 2018 -- The Zebra, the nation's leading car insurance search engine, today released findings of an investigative report that explores whether the U.S. auto insurance industry — which serves 250 million U.S. drivers — is collecting and using data about consumers' online behaviors and preferences (their "digital footprints") to calculate what people pay for their car insurance policies.

The Zebra's report explores how 35 "digital footprint" preferences or behaviors could serve as risk indicators, and how those factors could affect someone's auto insurance premium in real dollars. For example:

Android owners could pay $32 more while iPhone owners might pay $70 extra each year.

Gmail users might pay an additional $100 while AOL users save the same amount.

People online at 9:00 a.m. might see savings of $17, while those online at 3:00 a.m. could pay an additional $58 in premium.

Insurance companies have the technical ability to track online activity — whether by interacting with consumers online, via in-car devices that monitor driving, or by purchasing data. In fact, insurers are already tracking consumers' online activity for purposes other than setting rates, such as fraud detection, claims processing, and marketing.

ORLANDO, Fla. (November 8, 2018) – AAA projects 54.3 million Americans will journey 50 miles or more away from home this Thanksgiving, a 4.8 percent increase over last year. The 2018 holiday weekend will see the highest Thanksgiving travel volume in more than a dozen years (since 2005), with 2.5 million more people taking to the nation’s roads, skies, rails and waterways compared with last year. For the 48.5 million Americans planning a Thanksgiving road trip, INRIX, a global mobility analytics company, predicts travel times in the most congested cities in the U.S. could be as much as four times longer than a normal trip.

“Consumers have a lot to be thankful for this holiday season: higher wages, more disposable income and rising levels of household wealth,” said Bill Sutherland, AAA Travel senior vice president. “This is translating into more travelers kicking off the holiday season with a Thanksgiving getaway, building on a positive year for the travel industry.”

The Thanksgiving holiday period is defined as Wednesday, November 21 to Sunday, November 25.

New marketing campaign highlights Mirai's power to change the future

PLANO, Texas, Nov. 7, 2018 - Press Power. Start something bigger.

The 2019 Toyota Mirai's new marketing campaign, "Real Power", illustrates the power of hydrogen fuel cell technology to change the world. The vehicle's POWER button takes center stage, supported by joyful, optimistic imagery, to convey the idea that Mirai doesn't just make life better for the driver, it has the potential to make life better for everyone. Mirai customers want to bring smart and purposeful innovation to the mainstream.

"Mirai means 'future' in Japanese and that's where this technology will take us," said Ed Laukes, group vice president, marketing, Toyota Motor North America. "The new marketing campaign shows how Mirai gives drivers the power to move the world forward with the touch of a button."

The geo-targeted campaign features :15 and :30-second digital broadcast spots directed by Academy Award Winner Angus Wall. Said Wall, "The potential of what Mirai and fuel cell technology can bring to the world really set the tone for how we thought about the campaign. We want viewers to take away a sense of optimism and possibility from the spots."

LOS ANGELES Nov. 6, 2018 -- On the heels of Volkswagen of America's (Volkswagen) announcement that it will cease production of the iconic Beetle in 2019, organizers of the Los Angeles Auto Show's (LA Auto Show®) AutoMobility LA™ today revealed that the popular brand will host its annual Motoring Invitational. This year's event, entitled "Beetles & Breakfast," will take place from 7:00 am - 8:00 am on Wednesday, Nov. 28, inside the Technology Pavilion located in front of the Los Angeles Convention Center.

Beetles & Breakfast welcomes media and industry professionals from around the world attending AutoMobility LA. The commemorative showcase, which will kick-off a packed day of vehicle unveilings, will have nearly 30 Beetles on display, including the 2019 Beetle Final Edition models. Registered attendees will also be able to enjoy complimentary food and entertainment. Volkswagen will display a number of heritage Beetles dating as far back as 1946, as well as the Americas Rallycross-winning Beetle racecar. Los Angeles-based Beetle owners have also been invited to join the festivities.

Additional vintage vehicles slated to participate in Beetles & Breakfast include, but are not limited to:

ORLANDO, Fla. (Oct. 25, 2018) – According to new research from AAA, vehicles equipped with advanced driver assistance systems (ADAS) such as automatic emergency braking, blind spot monitoring, lane departure warning and others, can cost twice as much to repair following a collision due to expensive sensors and their calibration requirements. Even minor incidents that cause damage to this technology found behind windshields, bumpers and door mirrors can add up to $3,000 in extra repair costs. With one-in-three Americans unable to afford an unexpected repair bill of just $500, AAA strongly urges consumers to perform an insurance policy review and consider the potential repair costs of these advanced systems.

“Advanced safety systems are much more common today, with many coming as standard equipment, even on base models,” said John Nielsen, AAA’s managing director of Automotive Engineering and Repair. “It’s critical that drivers understand what technology their vehicle has, how it performs and how much it could cost to repair should something happen.”

Previous AAA testing has shown that ADAS offers many safety benefits, however, minor vehicle damage that affects these systems may be inevitable. For the vehicles in AAA’s study, the repair bill for a minor front or rear collision on a car with ADAS can run as high as $5,300, almost two and half times the repair cost for a vehicle without these systems.

Windshield damage is especially common, with more than 14.5 million replacements annually. Many safety systems rely on cameras positioned behind the windshield that require recalibration when the glass is replaced. In addition, some automakers require the use of factory glass that meets strict standards for optical clarity. Replacing a windshield on a vehicle equipped with a camera behind the glass typically costs approximately $1,500, which can be as much as three times the amount to replace the windshield on a car without the technology.

AUBURN HILLS, Mich., Oct. 26, 2018 -

New Red, Blue and Silver dual-center stripes on Charger SRT Hellcat offer custom look from the factory

Dual carbon stripes are available for order on Charger R/T Scat Pack and R/T for the first time

Charger SRT Hellcat and R/T Scat Pack feature standard performance upgrades for the 2019 model year, including Launch Assist and Line Lock; a new performance grille with dual air inlets; new Launch Control switch on R/T Scat Pack; and Torque Reserve, After-Run Chiller on SRT Hellcat

Dodge Charger continues its run as the sales leader in the large car segment for five years running

The Dodge Charger SRT Hellcat, the quickest, fastest and most powerful sedan in the world, looks even more menacing for 2019 as Dodge//SRT adds three new stripe options, giving performance enthusiasts even more custom options straight from the factory.

The Goodguys 21st Southwest Nationals Car Show is a giant outdoor “cool cars, cool people and good times” event featuring over 3,000 hot rods, custom cars, classics, muscle cars and trucks through 1987 vintage.

In addition to the acres of gleaming vintage vehicles the event showcases:

• Vendor Exhibits and vendor midway
• Giant Swap meet and cars for sale corral
• The Top 12 cars of the Year presented by Meguiar’s and Snap-On
• Saturday Specialty Parking areas featuring the Tri Five Chevy corral, Camaro Corral, Homebuilt heaven and more
• Goodguys AutoCross racing competition
• The Duel in the Desert AutoCross Finals Shootout on Saturday
• Model & Pedal car show
• Live musical entertainment
• Fuelcurve.com Nitro Thunderfest Dragster Exhibition on Friday and Saturday
• Kids’ zone—featuring the PPG coloring contest, arts & crafts and fun for little ones!
• Spectre Performance All American Sunday – open to all years American made and powered vehicles on Sunday
• Awards ceremony at 2:22 pm on Sunday

WHEN:
Friday, Saturday and Sunday, November 16-18, 2018

WHERE:
WestWorld of Scottsdale, 16601 N. Pima Rd, Scottsdale, AZ 85260

HOURS:
Friday 8:00am to 5:00pm, Saturday 8:00 am to 5:00 pm, and Sunday 8:00am to 3:00pm

TICKETS:
Available at the event or online at www.good-guys.com.
General Admission: $20, Kids (7-12): $6.00, 6 and under free
(Advance discount tickets available at www.good-guys.com for $17 until midnight 11/15.
There is a $5 Spectator parking fee charged by WestWorld.
Complimentary guest shuttles provided from the parking lots to the spectator gate.

CONTACT PHONE:
Goodguys (925) 838-9876

WEB INFO:
https://www.good-guys.com/swn-2018

SOCIAL MEDIA:
Facebook
Instagram
Twitter

CONTACT:
Betsy Bennett, Goodguys
503-246-0237—office
503-2701-3219--cell
This email address is being protected from spambots. You need JavaScript enabled to view it.

Teens: Parents can be the biggest influencers on your choices behind the wheel – but it’s ultimately up to you to make the right decisions.

There are a number of risks to consider before you make the decision to drive:

Seat belts are designed to keep you safe, whether you’re sitting in the front or back seat, by preventing you from being ejected from your vehicle. But in 2016, 569 passengers were killed in passenger vehicles driven by teen drivers, & more than half (54%) of those passengers who died were NOT buckled up at the time of the fatal crash. Even more troubling, in 85% of cases when the teen driver was unbuckled, the passengers were also unbuckled.

DEERFIELD BEACH, Fla., Oct. 24, 2018-- Consumers are about to get a fresh look at Michelin® Wiper Blades thanks to a new national advertising campaign in support of the industry-leading product line. Anchored by 15- and 30-second television spots, the campaign includes radio and digital support, and will run through April 2019.

Known throughout the world as a sustainable mobility company, Michelin has built a reputation for high-quality, innovative products. The new ad campaign builds upon and honors that tradition.

The campaign aims to raise overall awareness for Michelin Wiper Blades as a premium choice for drivers who value safety and performance. The creative draws upon consumer familiarity with the iconic Michelin Man "hug" to inspire a sense of safety and security. The ads introduce the tagline, "Michelin Wiper Blades hug your windshield like our tires hug the road."

The Michelin wiper hug is the result of exclusive innovations, including Smart-Flex™ technology. Featured in Michelin Hybrid Wiper Blades, Smart-Flex technology combines the windshield-hugging features of a conventional spring-loaded blade with the anti-snow build-up feature of a beam blade for ultra-quiet and superior streak-free wiping in any weather. The result is long-lasting, all-season performance for optimum visibility.