Axalta's 2018 Automotive Color Popularity Report Shows White's Continued Global Preference on Vehicles at 38 Percent

CLINTON TOWNSHIP, Mich., Jan. 3, 2019 -- Axalta (NYSE: AXTA) today released its 66th annual Global Automotive Color Popularity Report which shows white as the global leader in consumer vehicle color choice in 2018. At an astounding 38 percent, white held its top spot with a significant gap ahead of second-place black (18%) and a third-place tie between silver and gray (12%).
Regionally, black and gray saw significant increases in notable areas. Black jumped in China (5%), Asia (3%), South Korea and Africa (both 2%). Gray gained ground in Africa (3%) and Europe (2%).
"We have witnessed an emerging trend toward warmer shades along with color combinations with black to challenge white's position," said Nancy Lockhart, Axalta Global Color Marketing Manager. "Although neutral spaces are the headliners, there is an indication of a return to color to change the automotive landscape. Blue is most popular outside the neutrals and holding strong at seven percent of the market, increases of orange and bronze are popping up and gaining interest."









