Teens School Peers on Distracted Driving: There's No "Fine" Time to Text
Toyota TeenDrive365 Video Challenge Selects Winner from 1,300 Submissions in Nationwide PSA Competition
SILVER SPRING, Md., May 22, 2018 -- To educate their peers on the dangers of distracted driving, high school seniors Kirklin "Mack" Hopkins (17) and Kellen Stadler (18) of Charlotte-Mecklenburg Schools in Charlotte, North Carolina, send a clear message: A single second can have life-long consequences. Their poignant video, titled "It's Not Fine," is the winner of the Toyota TeenDrive365 Video Challenge, a national driver safety public service announcement competition, using the tools of storytelling to get through to young drivers.
More than 1,300 videos were submitted to the competition by students to help inspire safe driving habits and spark a national conversation about staying safe behind the wheel.
"It's Not Fine delivers a direct and powerful narrative that highlights the dangers of distracted driving and the ability of teens to encourage safe driving behavior," said Mike Goss, general manager at Toyota Social Innovation.
The video opens with Sarah riding in the vehicle as her older sister Ellie texts and drives. Sarah says, "Mom said not to." Ellie says, "It's fine. I do it all the time. It's only for a second." The video cuts to years later, with Sarah now old enough to drive and behind the wheel. Believing "it's fine" to text and drive, Sarah follows her sister's example, with devastating consequences.
"The driver-safety video by Mack and Kellen is professional, resolute and a great example of how teens can influence their peers and others," said Dr. Tracey Harrill, principal at Providence High School. "We are very proud of their work to communicate that 'it's not fine' to text and drive."