Honda is initiating a new social media program aligned with April's Distracted Driving Awareness Month to call attention to the dangers of texting while driving. In support of this first-ever National Highway Traffic Safety Administration (NHTSA) initiative, Honda is launching the "Thumbs Up" (#ThumbsUp) social media campaign to reach young drivers by utilizing the emoticons that are essential to millennial texting, along with a video that illustrates the importance of safe driving.