Car Shoppers Take Notice of BMW, Chevrolet Ads During the Olympic Games

Both brands enjoy immediate gains in shopper consideration on Edmunds as a result of their marketing efforts
SANTA MONICA, Calif., Aug. 25, 2016 -- The significant investments BMW and Chevrolet made to advertise during the 2016 Summer Olympic games seem to have paid off, according to new data from Edmunds.com. Consumer interest in BMW vehicles on Edmunds was up 12 percent during the first week of the Summer Games, and rose seven percent the second week. Chevrolet saw a six percent lift in interest on the site during the first week of the Olympics, and a two percent increase the second week. To calculate consumer interest, Edmunds' team of experts first established a baseline by analyzing four weeks of pre-Olympics traffic data to find the average number of unique visitors to each brand's make and model pages. They then looked for lifts in traffic to those pages on a weekly basis during the Games and compared them against that baseline.

