"An ongoing tenet of Kia's Give It Everything philosophy is to give back in meaningful ways, and we at Kia both admire and identify with Josh's tenacity and determination," said Russell Wager, director, marketing operations, Kia Motors America. "The all-new Seltos is a powerful addition to Kia's roster of tough and ready SUVs, and the idea behind 'Tough Never Quits' perfectly encapsulates what both Josh and Kia are all about."
"Tough Never Quits" is the centerpiece of a tiered-broadcast and online campaign showcasing the all-new Seltos as a breakthrough in the Entry SUV category. Following the overwhelming success of the Kia Telluride, the first SUV to win the "Triple Crown" of the auto industry's most prestigious accolades – North American Utility Vehicle of the Year; MotorTrend SUV of the Year; and Car and Driver 10 Best – the refined and right-sized Seltos will begin arriving in Kia showrooms shortly. Created by David&Goliath, KMA's advertising agency of record, the spot will entertain across multiple platforms before and after the Super Bowl.
Additional elements of the integrated campaign include print, digital, social and outdoor components. As part of the initiative, from January 29th through February 16th, Super Bowl viewers and people throughout the U.S. are invited to make a donation by texting HOME to 41444 to help Kia and Josh Jacobs in the fight against youth homelessness.
"Given the struggles I faced growing up and Kia's commitment to helping put an end to the homeless crisis facing America's youth, it was an easy yes when I was asked to participate in the campaign," said Jacobs. "Now I ask that people nationwide join us and pledge whatever they can to help put an end to the epidemic of youth homelessness."
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America has been the highest ranked mass market brand in initial quality for five consecutive years according to J.D. Power, and is recognized as one of the 100 Best Global Brands by Interbrand. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.