PLANO, Texas, Feb. 14, 2022 -- Born from a lineage of trucks and SUVs rooted in quality, durability and reliability, there's no question that the all-new 2022 Toyota Tundra is an absolute powerhouse. The campaign for the all-new Tundra, "Born For This," marks Toyota's largest U.S. campaign to date as the third-generation vehicle looks to build on its success in the full-size truck segment.

"This campaign showcases the unstoppable independence of the all-new Tundra," said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. "'Born For This' celebrates our most capable, dependable and advanced truck yet - exactly what our guests have been waiting for – and the all-new Tundra is born to deliver."