TUSTIN, Calif., Sept. 12, 2017 -- In a recently released study about autonomous vehicles, automotive marketing consulting firm AutoPacific found that 54% of vehicle owners think that self-driving vehicles are a "good idea" and 23% are interested in owning one. The study contains results from over 900 vehicle owners who were asked about various aspects of self-driving vehicles, and also explores consumer opinions, expectations and the role of semi-autonomous features. "The automobile is moving toward increasingly autonomous technology, from lane departure warning systems to cars that can completely drive themselves," says AutoPacific president George Peterson. "AutoPacific set out to explore consumer opinions to help auto manufacturers navigate the best path to maximum customer acceptance."

Consumers interested in autonomy find the ability to relax or be more productive during their drive appealing, yet are also interested in being able to be in a more comfortable seating position. Interest, however, doesn't come without concerns. Rejectors and acceptors alike share concerns over vehicle hacking and still want the ability to take over controls if needed.