Buckle up or face a ticket – May 22-June 4

The U.S. Department of Transportation’s National Highway Traffic Safety Administration today kicked off the annual Click It or Ticket law enforcement mobilization, bringing together the power of 10,000 agencies across the nation to crack down on seat belt use laws. The campaign is targeted to all drivers, but especially the hard-to-reach males ages 18-34 who research shows are far less likely to wear seat belts.

Click It or Ticket is a multi-pronged campaign that combines on street enforcement with a national media buy campaign that airs across TV, radio, internet, and social media to convey the message that officers are out enforcing seat belt laws. The ads, which will air in English and Spanish, generate awareness of stepped-up enforcement of seat belt laws and the increased chance of getting a ticket if you’re not buckled up.  The ads will air on television, radio and online from May 16-June 5. View them