Thursday, 08 June 2017 18:39

New Website Launches to Put Female Car Buyers in the Driver's Seat

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LOS ANGELES, Feb. 3, 2016 /PRNewswire/ -- America's #1 Car Website for Women ChickDriven.com launches today, dedicated singularly to helping women navigate the often confusing and overwhelming purpose of buying a car. ChickDriven is driven by founder Ruby Davis, whose own experience as a first-time car buyer left her feeling like she got taken for a ride.


  
"I purchased a car with all the glitz and glamour, thought I had an amazing deal package but was delivered with the basic package paying premium price. I think that car salesmen—MEN—see a woman and they assume it'll be easy to take advantage of her," says Davis. "Chick Driven empowers women like me to make informed decisions about what car to buy and how much they should pay for it." 

ChickDriven.com's launch couldn't have better timing: for the first time in U.S. history, there are more licensed women drivers than men. With women playing a role in over 80% of all car purchase decisions, ChickDriven provides a much needed female-friendly perspective in a market typically geared toward men. The site provides unbiased car reviews as well as tips on price negotiations, auto financing, and navigating the tricky auto repair industry.
  
"Every woman I know has a horror story about a car repair gone horribly wrong. Our content is not only for women, but also written by women," says Davis, who is slated to speak at upcoming automotive industry trade shows and conferences. "It's important to maintain an authentically female point of view that understands and acknowledges that women have different priorities, objectives, and challenges than men when it comes to buying a car."
  
Offering content partnership opportunities, the site is also an effective way for automotive manufacturers to capture the attention of the all-important female market. Chick Driven's advertising solutions include customized content creation to ensure that marketers' messages are relevant and resonant with its audience.
  
ChickDriven.com offers content, reviews and partnership opportunities; the site is also an effective way for automotive manufacturers to capture the attention of the all-important female market. Chick Driven's advertising solutions include customized content creation to ensure that marketers' messages are relevant and resonant with its audience.

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