- 52% of drivers service their vehicle seasonally and of those that service their vehicle seasonally, 51% get their vehicle serviced in Spring. Source: Google Consumer Surveys, March 2015
- 68% of drivers do research online to gather information on service centers prior to taking their vehicle in for service Source: 2015 Google-Critical Mix Service Path to Purchase Study
- How-to searches for auto care increased 20% since 2014. Source: Internal Google Data
- Hot to change oil was a top auto care how-to search on YouTube in 2014. Source: Internal Google Data
