Tuesday, 20 March 2018 13:42

Comparing Cars Can Cut Chances of Buyer's Remorse, Survey Finds

Americans who compared cars showed higher post-purchase satisfaction rates than those who didn't.

SAN FRANCISCO, March 20, 2018 -- Today, RepairPal.com, the leading website for automotive service and repair, released the results of a survey detailing consumer research habits during the car-buying journey. The study marked the launch of RepairPal's new Car Comparison feature, which allows users to compare vehicles side-by-side in terms of reliability, repair costs, and owner reviews — all for free.

For example, consumers can view popular comparisons, like the Toyota Camry vs. the Honda Accord, or the Honda Fit vs. the Ford Fiesta, and learn more about what they can expect in the cost of owning different vehicles, instilling increased confidence in their next vehicle purchase.

RepairPal surveyed over 1,000 Americans through an independent pollster in February 2018, learning more about consumers' research processes when purchasing a new or used vehicle.

The study found that 86% of car buyers who compared vehicles of similar makes or classes before buying reported feeling satisfied with their purchase, compared to 80% of those who chose not to conduct comparisons. In the past, comparing vehicles could be a strenuous process for the consumer, requiring the collection and organization of data for multiple makes and models. With RepairPal's car comparison feature, consumers only need to plug in the different makes and models to be given organized data for a more streamlined decision-making process.

In researching what vehicle to purchase, respondents said the price was the most important factor at 46%, followed by the reliability at 21%. When considering repairs for their vehicles, new-car buyers are more likely to visit a dealership, with quality of the repair and scheduling convenience as the most important factors. On the other hand, used-car buyers are more likely to visit local, independent repair shops, holding the quality and price of the repair as the most important factors.

Find the full report, summarized findings, and methodology here.

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