"We at Hyundai Motor Group hold long-term ownership satisfaction as one of the key benchmarks for success." said Seog-ju Cha, Head of Quality Division at Hyundai Motor Group. "The VDS results speak to Hyundai, Kia and Genesis's dedication to delivering vehicles that not only excel in areas long-appreciated by owners, like design and driving experience, but also across innovative technologies that have become a crucial part of the overall ownership experience."
Based on the new criteria, Kia jumped two positions to take the top spot overall with a PP100 score of 145, beating the industry average by 47 points. It is the second consecutive year that Kia has claimed the top spot among mass-market brands, coming in third overall last year behind two premium brands. This is the first time that a non-premium brand has been awarded first overall in the ranking in the history of VDS.
Genesis improved four positions overall and three positions in the premium category with a top-ranked PP100 score of 155, beating the industry average by 37 points.
Hyundai Motor improved its rating by four positions overall and one position in the mass-market category to place third and securing its highest-ever ranking in the VDS study.