Porsche ranks highest in overall APEAL with a score of 891. BMW and Genesis rank second in a tie with 868, followed by Audi (867) and Volvo (863).
Ram ranks highest in the mass market segment with a score of 851. Dodge (848) ranks second, followed by MINI (835), Volkswagen (829) and Ford (828).
Ram is the most-improved brand, increasing 26 points from 2018. Other brands showing significant improvement are Dodge (+24); Jaguar (+16); Land Rover (+15); Audi (+14); and Jeep (+14).
Segment-Level Model APEAL Awards
The parent company receiving the most model-level awards for its various brands is Ford Motor Co. (five model-level awards), followed by BMW AG with four.
- Ford Motor Co.: Ford Expedition; Ford F-150; Ford Ranger; Ford Super Duty; and Lincoln Navigator
- BMW AG: BMW 2 Series; BMW X4; MINI Cooper; and MINI Countryman
- General Motors Company: Chevrolet Blazer and GMC Terrain
- Honda Motor Company: Honda Accord and Honda Odyssey
- Nissan Motor Co., Ltd.: Nissan Altima and Nissan Maxima
- Toyota Motor Corporation: Toyota Camry and Toyota Yaris
- Volkswagen AG: Audi A7 and Porsche Cayenne
- Daimler AG: Mercedes-Benz C-Class
- Fiat Chrysler Automobiles: Dodge Challenger
- Hyundai Motor Group: Kia Forte
The Audi A7 is the highest-scoring model in the study overall. Receiving a model-level award for a third straight year are Ford F-150 and Porsche Cayenne. Ford Expedition, Honda Accord, MINI Countryman and Nissan Maxima each receive a model-level award for a second consecutive year.
The 2019 U.S. Automotive Performance, Execution and Layout (APEAL) Study measures owners' emotional attachment and level of excitement with their new vehicle across 77 attributes, ranging from the power they feel when they step on the gas to the sense of comfort and luxury they feel when climbing into the driver's seat. These attributes are combined into an overall APEAL index score measured on a 1,000-point scale. The study, now in its 24th year, is based on responses gathered from February 2019 through May 2019 from nearly 68,000 purchasers and lessees of new 2019 model-year vehicles who were surveyed after 90 days of ownership. The study, which complements the annual J.D. Power Initial Quality Study,SM is used extensively by manufacturers worldwide to help them design and develop more appealing vehicles and by consumers to help them in their purchase decisions.