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Wednesday, 24 October 2018 14:10

New Michelin Wiper Blades Ads Build On Legacy Of Safety, Premium Performance


DEERFIELD BEACH, Fla., Oct. 24, 2018-- Consumers are about to get a fresh look at Michelin® Wiper Blades thanks to a new national advertising campaign in support of the industry-leading product line. Anchored by 15- and 30-second television spots, the campaign includes radio and digital support, and will run through April 2019.

Known throughout the world as a sustainable mobility company, Michelin has built a reputation for high-quality, innovative products. The new ad campaign builds upon and honors that tradition.

The campaign aims to raise overall awareness for Michelin Wiper Blades as a premium choice for drivers who value safety and performance. The creative draws upon consumer familiarity with the iconic Michelin Man "hug" to inspire a sense of safety and security. The ads introduce the tagline, "Michelin Wiper Blades hug your windshield like our tires hug the road."

The Michelin wiper hug is the result of exclusive innovations, including Smart-Flex™ technology. Featured in Michelin Hybrid Wiper Blades, Smart-Flex technology combines the windshield-hugging features of a conventional spring-loaded blade with the anti-snow build-up feature of a beam blade for ultra-quiet and superior streak-free wiping in any weather. The result is long-lasting, all-season performance for optimum visibility.

This campaign introduces Michelin Wiper Blades to consumers in a way that resonates personally. A hug is powerful. It connects others and creates a feeling of security. For your wiper blades, there's nothing more powerful than the right hug to the windshield to help keep you and the people you love safer on the road.

The new ads will run on top-tier networks including ESPN/ESPN2, TNT, TBS, NBC, ABC, FX, NFL Network, National Geographic and Discovery.

Michelin Wiper Blades are available across the U.S. and Canada at auto stores and major retailers including Walmart, Pep Boys, Amazon, Menards and others. For additional information, visit the www.michelinwipers.com website.

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