Visitors book, at minimum, a 90-minute driving experience on road or off-road, coached by professional drivers who show them how to get the most out of a Porsche. Available cars cover all major models, from the iconic 911 to the all-wheel-drive Cayenne. Non-drivers can still get experience in a simulator lab. The centers also feature fine dining, Porsche retail stores, classic sports cars on display, and striking architecture.
Since opening, the two U.S. locations in Atlanta and Los Angeles have also become attractions for filming TV shows and movies, including "Spiderman: Homecoming" and "Captain America: Civil War," as well as a site for marriage proposals, corporate outings, and birthday parties. The spaces can also be scaled for corporate events and other large meetings.
Atlanta opened in 2015 and LA in 2016. The U.S. locations have combined to become the most-visited of Porsche's six Experience Centers around the world. Outside the U.S., the others are in Leipzig, Germany; Le Mans, France; Silverstone, England; and Shanghai, China.
The Atlanta Experience Center is a 10-minute drive from the world's busiest airport and offers guests a module-based, 1.6-mile driver development track, racing simulator lab, Heritage Gallery, Porsche retail store, Porsche Exclusive Manufaktur Studio, Business Center and Restaurant 356. LA's Experience Center is accessible from three major LA-area airports and features a 4-mile driver development track, events and meeting room space, simulator lab, retail store, Porsche Exclusive Manufaktur Studio, New Vehicle Delivery lounge, Speedster café and Restaurant 917.
For more information about visiting the PEC Atlanta or LA, visit porschedriving.com or call 1-888-204-7474.
About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA
Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster and 718 Cayman; Macan and Cayenne; and Panamera. Headquartered in Atlanta, Georgia since 1998, PCNA is also home to the first Porsche Experience Center in North America featuring a module-based 1.6 mile driver development track, business center, and fine dining restaurant, 356. The company operates a second Porsche Experience Center near Los Angeles. That 53-acre complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, and Restaurant 917. PCNA employs over 300 people who provide parts, service, marketing, and training for 190 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand's 70-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.