"We're thrilled to continue collaborating with Hyundai on new programs that work back from customers to provide the ease of discovery and research they've come to expect with Amazon – in this case, enabling them to easily explore Hyundai's full vehicle line, read reviews from other Hyundai owners, schedule a test drive and more, all within one destination," said Jeremi Gorman, Director, Global Field Sales for Amazon Media Group.
Hyundai's showroom on Amazon.com takes prospective car buyers on a customer journey, starting with a "brand experience" page highlighting the latest in Hyundai technology and automotive innovation. From there, customers can learn about Hyundai Assurance, receive details on vehicles that fit their preferences and buying habits, read reviews and more. For the first time, customers also have the opportunity to click through directly to HyundaiUSA.com to access Shopper Assurance conveniences, including transparent pricing, flexible test drives, streamlined purchase options and a three day worry-free exchange, along with finding a local Hyundai dealer.
Hyundai first collaborated with Amazon in 2016 with "Prime Now, Drive Now," its first-to-market on-demand vehicle test drive program which allowed prospective buyers to book test drives through Amazon Prime Now. In addition, Hyundai was the first mainstream automaker to connect cars with homes using Amazon Echo and the Blue Link skill for Amazon Alexa.