Founded in 2009 by shop owner Charlie Marcotte, Family Service Day provides member shops with a step-by-step Blueprint©, coaching and online resources that enables independent shops large and small to host successful local events, even with no prior marketing or event management experience.
“By utilizing our talents as automotive technicians to help local families that need a ‘hand up’, independent automotive repair shops make a direct impact on their communities and attract ongoing positive attention for their efforts,” said Marcotte.

Since 2009, Family Service Day has grown from a single-shop grass roots effort to a national cause marketing initiative available to automotive repair shops in all 50 states. Shops in 14 states held Family Service Day events on the company’s first national day of service on November 7, 2015. Families were pre-selected and referred by local and national non-profit partners. Local businesses pitched in by sponsoring the events and providing in-kind donations to make the day a fun-filled event for the children and their families.
In addition to individual shop events held throughout the year, preparations for the company’s next national day of service on Saturday October 15, 2016 are underway. Shops interested in becoming Family Service Day service providers click here.