Fiat Chrysler transaction prices had the largest percentage increase of the major automakers at 3.3 percent year-over-year growth in March 2016. The Dodge brand jumped 5 percent on strong gains from the Challenger (up 9 percent) and Charger (up 7 percent), while the RAM brand grew 5 percent on a higher mix of pricier crew cab configurations for its pickup truck. Toyota Motor Company also had a great month, increasing average transaction prices by 3.1 percent year-over-year. The Toyota brand was up 4.7 percent, with increases on every model except the discontinued Venza. The Tacoma had the largest increase at 11 percent. Additionally, Lexus was up 2.7 percent, with the new RX rising 6 percent to an average transaction price of $50,713. However, not all brands fared well.
"Volkswagen Group average transaction prices were down 4.5 percent as all of its brands fell year-over-year," said Fleming. "The Volkswagen brand fell the most, down 7 percent, as each model in its lineup was down from last year. The Jetta and Passat, two models affected by the brand's diesel crisis, both were down 9 percent."